Property Investment – Is it about the Property or the Investment. Pick One!

In Uncategorized by Jeff OsborneLeave a Comment


When buying a home, about 90% of your purchasing decision will be based on emotion and only 10% on logic.

This is understandable, as your home is where you’ll live and raise a family.

Allowing your emotions to cloud your judgement means you are more likely to over-capitalise on your purchase, rather than negotiating the best possible price and outcome for your investment goals.

Property investors should always buy property based on analytical research…

Will it provide the gains and returns you require?

It is in the best location to attract quality tenants?

Will it appeal to the owner occupier market that sustains property prices in the long term?

By answering these questions, rather than buying a house because you loved the tiles or thought it would make a good holiday retreat, you’re thinking based on financial gain rather than personal feelings.

At the end of the day, investing is all about the economics, not the emotions.

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